As Wimbledon kicks off and I sit here enjoying the current heatwave, there feels like no better time to talk about summer shorts. Wondering where this is going? Well, with eight Wimbledon titles under his belt, Roger Federer's shorts may well be worth blogging about but the shorts in this little feature are of the video kind - you know, short film clips that brilliantly nail your message in as little as ten seconds. Perfect!
We are all consumers and our desire to quickly discover what’s new, or what’s different is becoming insatiable. Spoilt for choice, our expectations are high and our attention spans are (here’s that word again) short!
Short-form video gives brands the freedom and creative power to produce compelling, relatable films that capture a message and stimulate the interest of your audience in a matter of seconds.
Whether a sneak preview of your latest collection, short brand film or behind-the-scenes footage, video is highly engaging and extremely shareable. It can be used in a variety of different ways from social, to PR, to branded content and, best of all, it is multi-platform friendly. Ta-dah!
There’s no running away from it - short online video needs to be part of your content strategy and what better time than peak summer to air a few shorts!
For help or advice with your online video contact us to discuss your project.