Protection - Celebrating Strength in Femininity


Women’s rights and gender equality have occupied countless headlines in 2018 and have been a source of inspiration for our latest womenswear editorial.

In a year where we celebrate 100 years since women got the vote and, where the gender pay gap in the UK is reported to have narrowed to its lowest for 20 years, we thought what better time to extol the achievements of women through editorial imagery.

This photoshoot is a salute to ‘strength in femininity’, a theme explored on the Autumn/Winter’18 catwalks. Symbolically we step away from the ‘dark’, represented by backdrops of brutalist and imposing architecture, to celebrate the colour, vibrancy and strength that women and diversity in general, bring to an entire society. Our shoot acknowledges the power to be found in the fragility and beauty typically associated with femininity and is an effort to preserve and protect these compelling traits.

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We took colour inspiration from this season’s palette and focused on three shades named by the Pantone Colour Institute as Mellow Rose, a soft delicate pink, stunningly bold Peacock Pink and scrumptiously warm Ceylon Yellow.

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Images courtesy of https://glowsly.com/fall-winter-2018-2019-color-trends/

We combine strong battle poses and striking hair and make-up with a smattering of metallic fabrics and weighty accessories to signify armour; protecting and preventing the violation of personal boundaries but, we've been intentional about styling looks that are unashamedly feminine. Our model represents hope. Her poses are full of strength and her vibrant outfits and commanding beauty breathe life into dark and oppressive settings.

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Mellow Rose is high on the 'trendometer' this season and while not a typical autumn colour, Roland Mouret and Ermanno Scervino were among several designers to go monochrome with this romantic shade. From outerwear to evening gowns this delicate tone is successfully balanced with alluring fabrics and textures. We’ve chosen to combine the softness of Mellow Rose with gold metallics to represent armour protecting and preserving personal boundaries.

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In contrast, designers Jason Wu and Carolina Herrera made a statement with Pink Peacock which is stunning on our photo shoot, a colourful protest against such a bleak and imposing structure.

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Finally and for greater contrast against such impersonal surroundings, we pair Peacock Pink with Ceylon Yellow to create a striking reflection of the vibrancy of Autumn 2018.

We've loved the opportunity to incorporate juxtaposition, unusual pairings and bold combinations of colour, texture, and location in this photo shoot to revere strength in femininity and honour the rights of women.

As a full-service visual content agency, our work is focused on bringing brand visions to life. We produce imagery and video content for amazing brands, large and small and though not all run by women, it's interesting how often see the qualities you might associate with femininity as key features of their success. Typically they take a considered approach to growth, they paint a clear vision of what success looks like and confidently share what happens behind the scenes to let the world take a closer look.

If you’re a brand looking for visual content production or a full creative service to tell your story, let’s start a conversation. Simply complete our online form or call us on 0208 986 5762. We’d love to see how we can help. Be sure to check back soon or subscribe to see part B of this editorial.

With special thanks to Photographer Richard Bostock, Model Eleanor Davies, Stylist Tehia Rae, Hair Kara Thomas, Make-up Nariman Pouranpir and Art Director Nicola Rundle