LONDON RAG

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EDITORIAL CAMPAIGN

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CREATIVE CHALLENGE

London Rag is a Hong Kong-based womenswear brand trading globally. They commissioned Glassmint to shoot their London editorial to help localise their latest collection for the British market.

We were tasked with bringing out the fun and vibrancy of the brand and showcasing the collection with a cool London vibe.

APPROACH

Liaising with the client across geographies and time zones for art direction we managed the production end-to-end including visual concepting, talent sourcing, fashion styling and hair and makeup.

We shot 3 models across 4 locations and covering 20 different looks producing a blend of high-end editorial imagery and bts videos.

IMPACT

The client is delighted with the results. They placed a lot of trust in us to get it right and the feedback we’ve received so far has been extremely positive.

“Thanks for your wonderful efforts, we are really happy with the results. Kudos to you and your team. Great Job. We really appreciate the work.” Vivek Chopra, International Sales Manager, London Rag

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