JE JOUE

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BRAND CAMPAIGN

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CREATIVE BRIEF

British designed luxury sex toy retailer Je Joue is becoming a lifestyle brand; sophisticated, sensual and elegantly naughty! They approached Glassmint looking for a creative partner to help reposition the brand.

They asked us to work with their London-based team to cut through outdated taboos and help socialise their products to broader audiences.

APPROACH

Together we established fresh shoot concepts and innovative visual styling techniques to create fashion focused and shareable content. Our team provided a full service covering conceptualization, art direction, styling, photography, videography and post-production.

OUTPUTS

Product photography for ecommerce and PR

- Creative lifestyle and stop-motion animation for social
- Banners and creative flatlays for the website
- Concept creatives for print
- Behind-the-scenes video


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