ETMORE BEAUTY

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BRAND LAUNCH

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CREATIVE CHALLENGE

Born out of a desire to provide young savvy makeup lovers with bigger, better, bolder products, Etmore beauty has developed a range of makeup dupes made with miracle ingredients. Etmore is all about more. More product. More effect. More impact. More influence. More glamour. More fun. More miracle makeup hacks.

As a new brand, Etmore Beauty needed to establish a signature visual identity. They were looking to create relatable visuals for the launch campaign and shareable content to help build a loyal following. The brief was ‘loud, proud and vibrant’, and we were tasked with creating compelling visuals to communicate; life and soul designer-looks and miracle ingredients without the price tag.

APPROACH

Working in collaboration with Etmore marketing and PR teams, we established a picture of their target audience, the mood a tone of the brand and developed a plan to create a portfolio of assets that would populate their product pages, support the launch of the website and help build their brand identity across earned, owned and paid channels.

We provided a full creative service including, concepting, styling, shooting and production. Featuring products right across the range we produced product imagery and ingredients shots for ecommerce and PR, brand ambassador photography and creative lifestyle imagery for their social platforms and a series of banners and ‘beauty squad’ introductory videos for the website.

IMPACT

Following a successful launch in September 2018 things are moving at pace. Their social following is growing steadily and there is talk of brand videos and new product releases on the way to help secure their place in a highly competitive market.

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